Project Overview: Absolut Juice partnered with Lizzo for a campaign that embraced a 70's hippie disco vibe, using monochromatic visuals to tie the product into this vibrant aesthetic. The campaign aimed to highlight the fruity and colorful flavors, bringing the product into a visual look and feel.

My Role: Led the design and rollout of the visual identity for Absolut Juice's Lizzo campaign across out-of-home and retail. Collaborated with the brand and copy teams to refine the creative direction before developing the hero key visuals and scaling the campaign across a comprehensive suite of POS assets.