Ready to Drink Cocktails

Project Overview: A clean, energetic campaign for Absolut’s Ready-to-Drink Cocktails, designed to make the product feel modern, refreshing, and easy to grab. The visual direction leaned on bold color, crisp product photography, and simple layouts to create a premium system that could flex across retail, digital, and promotional touchpoints.

My Role: Designed campaign and retail assets for Absolut’s Ready-to-Drink Cocktails, adapting the visual system across OOH, POS, digital, and shopper marketing materials while keeping the work consistent, polished, and instantly recognizable.